In their book, Cradle to Cradle, architect William McDonough and chemist Michael Braungart present a re-imagined view of industrial and manufacturing systems. Nature becomes the model for making things and products are designed and manufactured with new uses already in mind. Rather than seeking to minimize the harm we inflict, Cradle to Cradle re-frames design as a positive, regenerative force — one that creates footprints to delight in, not lament.

This integrated view of design and science creates safe materials, water, and energy in circular economies and eliminates the concept of waste, all of which provides enduring benefits to society. And this paradigm shift reveals opportunities to improve quality, increase value, and spur innovation.

Register in advance for this virtual book talk.